We have a nomenclature that needs to be introduced globally (PumaCell). The video will play online and at our retail stores internationally. We have a spokesperson for our athletic gear. He is the fastest human, ever. Concepted, art directed, gripped (my hand co-stars even!) Brand campaign concept: stripping away illusions. Let them know Bolt is running on a treadmill in a studio. Deliver joy.

While we were shooting the video, our production was also being filmed by a documentary team. So here is a behind the scenes look at our shoot in Kingston: