John Deere Campaigns
With John Deere our work fell into several categories – direct mail campaigns, branding campaigns and seasonal campaigns to web and social.
This printed direct mail needed to represent something different in the customers mailbox, the John Deere 9000 Series Self-Propelled Forage Harvester is the most powerful machine John Deere had built to this moment in time. Printing featured attention grabbing raised spot varnish. We also directed print, animated banner ads and the product photoshoot for this campaign.
The John Deere 9000 Series Self-Propelled Forage Harvester deserved a 4-page print spread. Along with epic imagery of the machine in its working environment, we featured the kernel processor as a machined textural element under our messaging.
The John Deere video series Tech At Work showcased their technology and told interesting stories about real farmers, but they needed to promote the series. I created a visual identity and directed the cutting of 27 videos promos showcasing the work through enticing headlines and playful edits. We brought the work to a much larger audience than John Deere intended, but that’s not a bad thing. Video promos, YouTube TrueView video discovery ads, companion ads, social posts and standard banner ads were developed as well.
This engaging animated social media post for John Deere won several design awards, while encouraging interaction with John Deere in the typical customers life – voting for your favorite “fair food” encountered at your county fair. Merit Award, HOW International Design Awards, Video - featured in Best of Design 2018. A15 Award, AIGA, social category. Illustrator Daniel Bartle aided with the food illustrations, and motion designer Brent Hansen crushed the animation.
