LG Electronics Campaigns
For LG, Brand campaigns were developed each year and deployed in national retailers like Best Buy, Costco and Walmart as well as regional electronics and home retailers.
Alongside printed materials, our POP campaigns were integrated into the on-screen content that we art directed as well. We selected the visual content and flow of messaging playing in all loops, on all screens – to tell the story of LG products cohesively. We highlighted imagery playing across screens for “waterfall” effects or takeovers of all screens when useful.
Our brand campaigns for LG’s nationwide P.O.P. were built as flexible information systems for an enormous variety of merchandising possibilities in an ever-expanding group of partner retail locations, while incorporating new products and details.
For Bjorn Electronics we developed a unique customer experience controlled by an app on tablet and connected to the entire environment, products and lighting, for maximum impact. We even designed video to play inside the wall behind the screens, complementing the content as it played.
