John Deere Campaigns
With John Deere, we refreshed the brand through direct mail campaigns, branding campaigns and marketing pushes to web and social.
For the John Deere 9000 Series Self-Propelled Forage Harvester, our direct mail package introduced the most powerful machine John Deere had built. Printing featured attention grabbing raised spot varnish. We also directed print ads, animated banner ads and the original on-location product photoshoot of this machine in the fields.
The John Deere 9000 Series Self-Propelled Forage Harvester deserved a 4-page print spread. Along with epic imagery of the machine in its working environment, we featured the machined textural element of the kernel processor to add depth in layout.
John Deere needed a new approach to marketing their Tech At Work video series, which showcased their technology through documentary style stories about real farmers lives. We created a new visual identity for the series and cut 27 new video promos. We developed YouTube TrueView video discovery ads, companion ads, social posts and standard banner ads as well.
We took the client out of their comfort zone and encouraged viewers to interact with John Deere, voting for their favorite “fair food”. This animated social media post won several design awards. Merit Award, HOW International Design Awards, Video - featured in Best of Design 2018. A15 Award, AIGA, social category. Daniel Bartle developed the food illustrations, and motion designer Brent Hansen crushed the animation.
