January Jamboree Event Branding
The agency wants to celebrate their employees. The employees want to celebrate together. What could be an awkward plan to ask employees to travel between venues (pub crawl) during the heart of winter in Kansas City is fully embraced by a “Scouts Jamboree” theme. Evidence that midwesterners will make fun happen any time of the year.
A need for vital reminders about staying warm and winning prizes was expanded into a surprise poster series around the office and the invitation became a scouts handbook – with "survival badges" as stickers to be collected at each destination!
