FedNow Instant Payments Video

The Federal Reserve needed to promote their FedNow Instant Payments financial product – and also explain what it does in a video series. Showing the concepts in a simple, easy to understand way was clutch, so we went with icons and 3D animation. Our 3D motion partners captured our vision for the camera movements and cuts. We provided all the stylized icons and assets as vector graphics based on our storyboards, and together we brought our story to life.