KC Jazzbird Brand Identity & Packaging

Honoring both Kansas City’s global music heritage and artist Willie Cole’s “ORNITHOLOGY” installation, the KC Jazzbird logo also alludes to the actual product. 11 versions of the logo and a suite of tertiary graphics allow extreme flexibility in application of the brand.

The brand campaign lives in several different package designs. Most prominent is our unique display packaging on retail shelves throughout the KC metro. An official "Key to the City" package was developed for the Mayor of Kansas City, and a highly collectable, limited run of alternative product colors were sold in our LIMITED EDITION KC Jazzbird Package Design.