KC Jazzbird Brand Identity Campaign

Honoring both Kansas City’s music heritage and artist Willie Cole’s epic “ORNITHOLOGY” installation, the KC Jazzbird identity also needed to represent the actual miniature product brought to market by Mike “Horn Doctor” Corrigan and Willie Cole.

The brand campaign lives in display packaging on retail shelves at Made In KC, The Nelson Atkins Museum Gift Shop, the American Jazz Museum and more locations throughout the KC metro. The brand also lives on web and social marketing. There is much more to come for "Charlie" – so stay tuned!

A special package was developed for Kansas City Mayor Quinton Lucas to give esteemed guests – KC Jazzbird is the official "Key to the City" of Kansas City! And a very limited run of alternative colorways called for a Limited Edition KC Jazzbird Package Design.