Blue Cross & Blue Shield Campaigns
We developed brand campaigns for Blue Cross and Blue Shield year after year – both campaigns to work across markets in several states, and campaigns specific to a market and launch window. Most campaigns stretched across broadcast, OOH, web and social.
This Montana OOH billboard was part of the Montana specific enrollment campaign, stretching across broadcast, OOH, web and social.
These campaigns were universal enough to stretch from Illinois to Texas, New Mexico to Montana. We developed enough assets that our the client could choose from multiple final executions to produce on demand, within the rights purchased time frame for those images.
This enrollment campaign ran at different times and directed audiences to their state specific enrollment websites. This campaign stretched across broadcast, web, social and OOH, including signage placed on busses and bus stops.
