Arcalyst (rilonacept) MOA & how-to-use videos
Pharmaceutical client Arcalyst launched with a gigantic number of deliverables and a large team to meet the need. We were part of the dedicated team, handling a variety of design, print and digital deliverables. Yet 2 specific projects were suited beautifully for our expertise in storytelling, video art direction, information design and illustration. Our task was to breathe fresh life into the MOA (Mechanism of Action) and animated Step-by-step instructions for self-administration videos.
We concepted the animation sequences working with clinical experts to make sure we descibed the actions accurately. Then we initially storyboarded this one with pencil and paper, to make sure we told the story in a unique way. The 3D motion video vendor brought the cellular level action to life when combined with our descriptive graphics. Our animated How-To video was a massive undertaking for the motion design team. Luckily, we had all the assets organized and prepared so it was delivered on time, for those in need.
