Arcalyst (rilonacept) MOA & how-to-use videos
Pharmaceutical client Arcalyst launched with a gigantic number of deliverables and a large team to meet the need. We were part of the dedicated team, handling a variety of graphic design, print and digital deliverables. These 2 video projects were exceptionally suited to showcase our expertise in the combination of storytelling, video art direction, information design and illustration. Our tasks were to develop the MOA (Mechanism of Action) video and animated Step-by-step instructions for self-administration.
We storyboarded the animation sequences working with clinical experts to make sure we described the actions accurately, and we illustrated the boards to tell the story in a unique way. The 3D motion video vendor brought the cellular level action to life when combined with our descriptive graphics. The How-To Administer video was animated by the motion design team with our direction. We had all the assets organized and prepared so the video was delivered on time, for those in need.
